Viva Glam Rebrand

Client: Viva Glam
Industry: Beauty and Lifestyle
Services Provided: Branding, Graphic Design, Social Media Strategy

Background:
Viva Glam, known for its beauty, nails, bespoke welded jewelry, and an exquisite line of lifestyle products and gifts, required a branding overhaul to reflect the quality and breadth of its offerings more accurately and attract a luxury-conscious clientele.

Challenge:
The brand’s previous identity did not effectively communicate the premium nature of its services or the diversity of its product range, affecting its positioning in a competitive market.

Solution:
Oh Hello Hen was engaged to lead Viva Glam’s rebranding efforts, focusing on developing a luxurious and contemporary brand identity that resonated with high-end consumers:

1. Visual Identity Redesign: Introduced a new logo and color scheme that projected a modern and luxurious aesthetic. The new design utilised minimalist graphics and elegant typography to elevate the brand’s visual impact.
2. Marketing Materials: Redesigned all marketing collateral, including business cards, promotional flyers, and gift vouchers, to ensure brand consistency and appeal to a sophisticated audience.
3. Social Media Revitalisation: Overhauled the social media strategy to improve engagement and showcase the brand’s refined image. Content was strategically crafted to highlight the unique selling points of each service, particularly the bespoke jewelry and luxury lifestyle products.

Implementation:
The rebranding initiative included extensive market research to ensure the new brand elements would appeal to the intended audience. Consistency across all touchpoints was key, from physical marketing materials to digital content on social media platforms.

Results:
The rebrand led to a marked increase in brand recognition and customer engagement. Viva Glam saw an uptick in inquiries and bookings, particularly for their premium services like welded jewellery and luxury gifts. The cohesive brand identity helped Viva Glam stand out in the luxury market segment, fostering stronger customer relationships and loyalty.