Freedom Body + Mind

Client: Freedom Body Mind
Industry: Wellness and Fitness
Services Provided: Rebranding, Website Design

Background:
Freedom Body Mind, previously operating under a different name, sought to redefine its brand to align with its expanded range of wellness and fitness services. The need for a comprehensive rebrand and updated digital presence was crucial to effectively communicate the new offerings and brand identity.

Challenge:
The primary challenge was to transition from the old brand to Freedom Body
Mind without losing the existing customer base while attracting new clients interested in a broader range of services. The project required a fresh visual identity and a website that could support both the rebranding and the expanded service offerings.

Solution:
Oh Hello Hen developed a multi-faceted approach to meet these challenges:

1. Rebranding: Created a new brand identity that reflected the holistic approach of Freedom Body Mind, emphasising wellness for both body and mind. This included a new logo, colour scheme, and marketing materials that communicated a fresh, modern feel.
2. Website Design: Designed a new website that was not only visually aligned with the new branding but also enhanced user experience (UX) to support easy navigation and interaction.

Implementation:
The rebranding process involved workshops to ensure alignment on the vision and execution. The website redesign was based on user experience research to ensure it met the needs of both new and returning clients.

Results:
Post-rebrand, Freedom Body Mind experienced a significant uptick in client engagement, both online and offline. The new website supported an increase in online bookings and provided a platform for clients to explore the full range of services. Feedback from clients highlighted appreciation for the brand’s new look and the improved functionality of the website.