Beam Health Clinics

Client: Beam Health Clinics
Industry: Healthcare
Services Provided: On-Site Content Creation, Video Filming, Editing, Caption Writing

Background:
Beam Health Clinics recognised the need to enhance their social media presence by showcasing their facilities and services through dynamic and engaging content. They aimed to connect more deeply with their current clients and attract new ones by highlighting their state-of-the-art healthcare services.

Challenge:
The challenge was to produce authentic, informative, and engaging social media content that effectively communicated the warmth, professionalism, and high-quality care provided by Beam Health Clinics. The content needed to be professionally crafted to reflect the clinic’s brand values and appeal to a broad audience.

Solution:
Oh Hello Hen was tasked with creating compelling social media content:

1. On-Site Filming: Conducted multiple filming sessions at Beam Health Clinics’ locations to capture the real-life interactions, state-of-the-art facilities, and the professional staff in action.
2. Content Editing: Produced high-quality videos and images, ensuring that each piece of content met high production values and was suitable for social media.
3. Caption Writing: Developed engaging, informative captions tailored to each post, enhancing the visual content with context and relevant information that resonated with the clinic’s audience.
4. Consistent Content Schedule: Implemented a regular posting schedule that kept the clinic’s social media feeds active and engaging, helping to maintain ongoing engagement with their audience.

Implementation:
The project included pre-production planning to align the content with marketing goals, followed by efficient on-site filming to minimise disruption to the clinic’s daily operations. Post-production work ensured that the content was edited to reflect the caring and professional environment of the clinics.

Results:
The new social media content significantly increased engagement on Beam Health Clinics’ social media platforms. Followers and interaction rates increased, and the clinic saw an uptick in inquiries about their services, attributed directly to the improved quality and frequency of social media content.